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Convergent Infoware Pvt. Ltd.

Web Designing & Development Company in India

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Ecommerce Websites: The Gradual Transition Towards Mobile Apps

Over the last few years, there has been a drastic change in e-commerce. The multinational giants are not getting the expected results as they expected. The competition is getting tougher and tougher and they are constantly facing the challenge from the rival companies day by day.

Every company has got their technical team who look assures the ranking of that specific company on the first page. And there are copycats in other teams from rival companies who simply replicate the whole process to outrank other companies. So the war is going on.

Why the Need For Change In Ecommerce Industry?

Similar is the case for Indian companies and they have started to rethink themselves. This resulted in a gradual change in e-commerce web design in India.

If these companies become fully satisfied with their Seo effort and ranking on the first page of Google, then mark my words, ”They are totally wrong.” SEO is constantly changing and the ranking may change the next day itself.

Thus they are facing the problem where they have to do the web search indexing, search engine optimization, product listing and comparison. So they have decided to motivate themselves in creating mobile apps and concentrate only on what services they have to provide.

Slowly the importance of M- Commerce increased and these companies put more effort in building mobile apps and M-commerce.

The Significance of Mobile Apps

Nowadays, very few people use desktop and laptop, people are in a rush and very busy. It is more convenient to keep mobile with them in the pocket. So why carry a weighty laptop to surf the web? With the creation of mobile apps, it is easier to search the words and just go back to the main screen directly.

What is more important for E-commerce is that how they remain connected with a user and provide as many possible features and facilitate them.

This gave birth to the creation of mobile apps and people are trying to develop not only apps but to integrate the very specific needs that a user may need to be related to the subject of that app.

Most Significant Features of Mobile Apps

There is the need to understand the human psychology which led to the rise of mobile apps development company in India who have taken the challenge to provide competitive edge and provide sizzling user experience through the features like :-

1. Customization Ability

Similar to the advantage of older web sites to Web 2.0 sites, this helps the users to seamlessly navigate and personalize the features for a hassle-free experience.

2. Push Notification

Companies are badly looking for conversion and got marveled by the power of push notification which triggered immediate action by the users caused from exclusive offers that they received.

What is Next…

Now the companies are constantly competing with each other to increase their personal preference to the users and increase their brand presence.

 

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